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Attention Economy

  • It’s a business sector that makes money gathering consumers attention, repackaging and reselling it to advertisers.
  • The attention merchants
  • extracting eyeball minutes has become more lucrative than extracting oil
  • smartphones have played a key role since they people were convinced to look at their phones a lot
  • critical use is a problem for the digital attention economy
    • users should not be restricting their exposure to social media consciously
    • Facebook researchers claim social media poses mental health but using it more can help
  • Tipps to survive
    • Use social media like a professional
      • try to extract large amounts of value for professional and personal life, while avoiding much of the low-value distraction these services deploy to lure users into compulsive behaviours
        • e.g. thresholding (only see tweets with 50 likes or retweets)
    • Embrace Slow Media
      • it’s a general commitment to maximize the quality of what you consume and the conditions under which you consume it
      • consume media with a mindset of slowness
        • limit your attention to the best of the best
        • small amount of high-quality offerings is usually superiour to a larger amount of low-quality
        • isolate news consumption
          • try to ritualize it by chosing a location that will support you in giving your full attention to the reading
          • download articles in advance (learn to use getpocket wisely)

Links to this note

  • Digital Minimalism
  •     -   on the [Attention Economy](/t/attention-economy/)
  • Konsum und Aufmerksamkeit
    • Dabei wird uns ständig die Zeit und die Aufmerksamkeit (Attention Economy) geraubt, so dass wir gar nicht mehr darüber nachdenken, ob die “Konsumgüter” sinnvoll sind oder nicht
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